September 21, 2005--Throwing Her Weight Around
But then Rona asked if I had read the article about Oprah and the Hermes handbag (link below). Somehow I had missed it, but after even a quick read realized I needed to turn today’s blogging attention to it.
It seems that Oprah and her entourage were in Paris and wanted to shop at the flagship Hermes shop on Rue du Faubourg Saint-Honoree. But they arrived at closing time and were not allowed in. Oprah being Oprah subsequently brought this to the attention of her huge TV audience, even instituting a “shopping fatwa” against poor Hermes. This was apparently so damaging to the company that the CEO of Hermes USA went on her show to apologize.
Though some saw this incident in racial terms (would Martha for example have been turned away?), Oprah sort of rose above that contending that it wasn’t even about the shopping: It was the rudeness of the salesperson that had stung her. “Anyone who has been snubbed because you were not chic enough, or not thin enough, or not the right class, or the right color, you know that it is totally humiliating.”
Always standing up for the little people.
After the public apology, though she did not give Hermes scarves away to her audience, she lifted the fatwa and urged her fans to buy Hermes Birkin bags—about 5,000 Euros a pop.
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