April 22, 2015--That's the Way It Was

Little remembered, Roone Arledge did more to shape contemporary TV network sports and news than anyone better known.

From 1968 through 1986 he was president of ABC Sports. In that role, to personalize coverage, especially for women, he was responsible for adding "up-close-and-personal" packages to ABC's airing of the Olympics games and, for an almost broader audience turned ABC's Wide World of Sports into a mega-hit that weekly featured everything even quasi-sports-like, including barrel jumping from various hotels' ice rinks in the Borscht Belt, cliff diving from Acapulco, and demolition derbies.

With all that success ABC executives in 1977 made him the network's president for news and the rest is history.

Up to that point on places such as the Tiffany Network (CBS) the news was presented as serious business--wars, famines, revolutions, presidential nominating conventions (wall-to-wall coverage was the norm), and the occasional natural disaster. With the understanding that to deserve air time the disasters had to measure at least 7.0 on the Richter Scale. No mudslides in Malibu could pass the Walter-Cronkite test.

So when Cronkite signed off each night with, "And that's the way it is," that was the way it was.

Cut to 2015.

We live in a very different news universe where what is "reported" weeknights on the three network news shows is no longer that much about news. And no longer appeals to a mass audience. Particularly does not appeal to young viewers. Thus all the Lavitra commercials.

Almost as many get their news from Jon Stewart on the Daily Show as from Scott Pelley on CBS. And many more than that get their news on line via so-called mobile devices.

Network news mavens have figured out that all day long people with smart phones check their favorite websites to see what's happening and when doing that tend to click on things that offer more visual than written content.

So, last week there was a lot of exciting footage, mainly shot by bystanders with iPhones, of out-of-control police that went viral. From video of a policeman in Arizona careening intentionally onto the sidewalk to run down someone fleeing from the police and other repeatable footage of a 73-year-old police volunteer in Oklahoma who shot and killed an alleged suspect with what he thought was his taser, mistaking his service revolver for it.

And just the other day there were vivid images of a young black man being subdued, shackled, and tossed into a police van by three white cops where he may or may not have had his spine snapped, which in turn led to his death.

Knowing all these images, and thus "stories," had been in wide circulation long before 6:30 P.M. and knowing that their residual Baby-Boomer audiences do not search the Web all day seeking the amusing and lurid, the networks began their broadcasts and filled half their time with these videos. In effect to help their aging, tech-phobe viewers catch up with what the more wired had been looking in on through the day.

So this is what network news has devolved to--showcases for viral videos for the unplugged.

On ABC, where news as entertainment was invented and reached its apotheosis, where no distinction is made between fun, the grotesque, or the urgent, David Muir is the least credentialed, most unabashedly hunky, blow-dried "anchor" of all time. On his show one day last week (and "show" it is), though Barack Obama was meeting in Panama City with other North and South American leaders, we saw the police videos over and over again--in slower-and-slower slow motion and closer-and-closer detail (including the pop shot--the police cruiser slamming into the fleeing suspect) there was literally no mention of the historic meeting between Obama and Cuban president Raul Castro.